Effective Date: June 4, 2025

Introduction

PineStraw Pro LLC (“we” or “us”) provides residential pine straw delivery and installation services in Central Florida. We are committed to protecting your privacy and keeping your personal information secure. This Privacy Policy explains what information we collect, how we use and share it, and the steps we take to safeguard your data. By using our website or services, you agree to the practices described in this policy.

Information We Collect

We collect personal information necessary to deliver our products and services to you. This may include:

• Contact Information: Your name, email address, telephone number, and delivery address (for scheduling and fulfilling orders).

• Payment Information: Credit card numbers or other payment details when you make a purchase. Payment information is collected only to process your transaction securely (for example, via encrypted transmission).

• Order Details: Information about the products or services you order (such as the quantity of pine straw bales and installation instructions).

• Communications: Any information you provide when you contact us with questions, requests, or feedback (e.g. via email or phone).

• Website Usage Data: When you visit our website, we may collect technical data like your IP address, browser type, and browsing actions through cookies or similar tracking technologies (described below). This data does not directly identify you by name but helps us understand how our site is used.

We do not knowingly collect personal information from children under 13, and our services are intended for adults and households.

How We Use Your Information

We use the collected information for the following purposes:

• Order Fulfillment: To process your orders and provide the requested services, including scheduling deliveries and on-site pine straw installation. We use your name, address, and phone number to deliver and install your pine straw order at the right location and time, and we use your payment information to collect payment for the service.

• Communication: To communicate with you about your orders and requests. This includes sending order confirmations, delivery scheduling updates, receipts, and responding to any inquiries or customer support issues you raise. We may also contact you with important information about our services or policy updates.

• Payment Processing: To securely process payments for our services. For online or credit card payments, we use trusted third-party payment processors. Your payment details are only used to complete the transaction and are transmitted securely; we do not store your full credit card information on our systems.

• Service Improvement: To analyze and improve our services and website. For example, we may use information about how you use our website or feedback you provide to improve our offerings and user experience. Cookies and analytics help us measure website traffic and understand customer preferences so we can enhance our site’s content and service delivery.

• Legal and Accounting Purposes: To comply with legal obligations (such as tax record-keeping) and to enforce our terms of service or agreements. We may use or retain certain information as necessary for audits, compliance, or to protect our rights.

We will not use your personal information for any purposes other than those described above without your consent. If we ever need to use your data for a new purpose (for example, sending promotional emails), we will provide notice and obtain your consent if required by law.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to provide a better browsing experience and to help us understand how visitors use our site. Cookies are small text files placed on your device when you visit a website. They allow us to recognize your browser and remember certain information. For instance, cookies enable site features (like keeping items in your cart) and help us personalize and improve our website content and layout. Cookies allow us to offer a more customized service and are used to track and measure website usage for analytics and service improvement. This information helps us improve our site, enhance customer service, and tailor our communications to user interests.

We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period or until deleted) for purposes such as remembering your preferences and compiling aggregate data about site traffic. We may also utilize third-party analytics services (such as Google Analytics) that use their own cookies or similar technologies to collect information about how users interact with our site. This helps us better understand user behavior on our website. These third-party analytics providers only receive de-identified, aggregate data while providing their services.

Your Choices: You can control or disable cookies through your web browser settings. Most browsers allow you to refuse new cookies or delete existing cookies. Please note that if you choose to block cookies, some parts of our website may not function properly (for example, interactive features or remembering your preferences). By continuing to use our website without disabling cookies, you consent to our use of cookies as described in this policy. For more information on how to manage cookies, consult your browser’s help documentation.

Third-Party Service Providers

We may share your information with trusted third-party companies who assist us in operating our business and providing our services. These third-party service providers perform services on our behalf and only receive the personal information necessary for them to carry out their functions. Examples of third-party providers we use include:

• Payment Processors: As noted above, we use external payment processing companies to handle credit card and other payment transactions. When you make a payment, your payment details are transmitted directly to the payment processor. These providers are responsible for processing your payment and will handle your payment data securely in accordance with their own privacy policies. Importantly, they adhere to industry security standards (such as PCI-DSS) to ensure the safe handling of credit card information. PineStraw Pro LLC does not store your sensitive card details on our servers to further protect your financial information.

• Delivery and Installation Teams: We may share necessary information (like your name, address, and phone number) with our delivery personnel or contractors who physically deliver pine straw to your property and perform installation. This information is provided so they can contact you if needed and complete the service at the correct location.

• Website and IT Services: We might use third-party companies for website hosting, data storage, or analytics (e.g., a company that hosts our website or a tool like Google Analytics to analyze web traffic). These providers may process technical data on our behalf to ensure our website runs smoothly and securely.

• Other Contractors: In certain cases, we might engage third-party vendors for tasks such as sending out email newsletters, customer management (CRM software), or marketing services. They will access your data only to the extent needed to perform those tasks for us and are not permitted to use it for their own purposes.

We require all third-party service providers to handle your personal information with care and confidentiality. They are contractually obligated to use your information only to provide the services we have hired them for, and they must protect it in accordance with applicable privacy and security standards. We do not allow our service providers to sell, rent, or disclose your information for their independent marketing or other purposes.

Sharing and Disclosure of Information

Your privacy is important to us. PineStraw Pro LLC does not sell or rent your personal information to unrelated third parties. We only share personal information in the following circumstances:

• With Service Providers: We may disclose your information to the third-party service providers listed above (payment processors, delivery teams, IT/hosting providers, etc.) strictly for the purpose of operating our business and fulfilling your requests. For example, if you place an order, we share your address with the delivery team to deliver the pine straw, or we share your payment details with the payment processor to charge your card. These parties are bound to protect your data and use it only for the services they perform for us.

• For Legal Requirements: We may disclose your information if we are required to do so by law or legal process, or if we have a good-faith belief that such disclosure is necessary to comply with applicable laws, regulations, court orders, or governmental requests.

• To Protect Rights and Safety: We may share personal data when we believe it’s necessary to enforce our contracts or policies, to investigate or prevent fraud or other illegal activities, or to protect the rights, property, and safety of our company, our customers, or others. For example, we might share information with law enforcement officials if a fraud investigation is underway or use address information to prevent deliveries to incorrect or fraudulent addresses.

• Business Transfers: If PineStraw Pro LLC is involved in a merger, acquisition, sale of assets, or other business transaction, customer information (which may include your personal data) could be transferred to the successor or new owner as part of that deal. In such cases, we will ensure the new owner is bound by terms protecting your personal information consistent with this policy.

• With Your Consent: If you request or consent to a particular sharing of your information, we will share it as directed by you. For instance, if you ask us to refer you to a landscaping partner and consent to us giving them your contact details, we will do so with your permission.

Aside from the situations above, we will not disclose your personal information to anyone outside PineStraw Pro LLC and its necessary service partners. In all cases where we do share your data, we will only share the minimum amount of information required and will do so under obligations of confidentiality and security.

Data Security

We take the security of your personal information seriously. PineStraw Pro LLC implements reasonable administrative, technical, and physical safeguards to protect your data from unauthorized access, use, or disclosure. These measures include using secure protocols (HTTPS) on our website, encrypting sensitive information (such as payment data) during transmission, and limiting access to personal data to employees or agents who need it to perform their job duties. We also maintain up-to-date security software and conduct regular checks to prevent vulnerabilities.

While we strive to protect your information, please understand that no method of transmission over the internet or electronic storage is 100% secure. Despite our best efforts, we cannot guarantee absolute security of your data. You share information with us at your own risk but be assured we use commercially accepted standards and practices to safeguard your personal data. If we ever experience a data breach that compromises your personal information, we will notify you and take appropriate steps in accordance with applicable laws and regulations.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we may keep your contact and order information on file while you are an active customer so we can serve you better on future orders. We may also retain certain information after you have stopped using our services if needed to comply with legal obligations (such as maintaining transaction records for tax and accounting purposes), resolve disputes, or enforce our agreements. When your personal information is no longer needed for these purposes, we will securely destroy or anonymize it.

Information collected via our website (such as cookies and analytics data) is generally retained for a shorter period, unless it is used to strengthen the security or functionality of our website, or if we are legally required to retain it longer. We periodically review the data we hold and delete or de-identify personal information that is no longer necessary for any business or legal purpose.

Your Rights and Choices

We respect your rights to control your personal information. Depending on the laws applicable to your information, you may have some or all the following rights:

• Access and Portability: You can request a copy of the personal information we hold about you. We will provide this in a common digital format.

• Correction: If any of your information is incorrect or outdated, you have the right to request that we correct or update it.

• Deletion: You may ask us to delete the personal information we have about you. If you request deletion, we will remove your data from our records and instruct any service providers to do the same, unless retention is required by law (for example, we might need to keep certain transaction records for financial reporting).

• Withdrawal of Consent: If we are processing your information based on your consent (such as for optional marketing emails), you have the right to withdraw that consent at any time. For example, you can unsubscribe from our marketing communications by clicking the “unsubscribe” link in an email or contacting us directly.

• Objection or Restriction: You can object to or request that we limit our processing of your information in certain circumstances. For instance, you can request to opt out of any future marketing outreach, and we will honor that request. If you believe we are processing any information unlawfully, you may ask us to restrict or stop that processing.

To exercise any of these rights or make any requests regarding your personal data, please contact us using the information in the Contact Us section below. We may need to verify your identity (for example, by confirming details of your recent orders or asking for identification) before fulfilling your request, to ensure we do not disclose or delete the wrong person’s information. We will respond to your request within a reasonable timeframe and in accordance with applicable law. Please note that some rights may not apply in all jurisdictions, but we will do our best to accommodate your request or explain any inability to fulfill it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you by updating the “Effective Date” at the top of this policy and, if appropriate, by additional means such as an email notice or a prominent announcement on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services or website after any changes to this policy constitutes your acceptance of the updated terms.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please do not hesitate to contact us. We are here to help and address any privacy-related issues you may have. You can reach us in the following ways:

Email: [email protected]

Phone: (321) 321-3988 (Mon–Fri, 9am–5pm EST)

We value your trust in PineStraw Pro LLC. Protecting your privacy is of utmost importance to us, and we will continue to work hard to safeguard your personal information. Thank you for choosing PineStraw Pro LLC for your pine straw needs. If you have any further questions about our privacy practices, please contact us at any time.